The Ultimate Amazon Storefront Checklist and Best Practices

The Ultimate Amazon Storefront Checklist and Best Practices

Are you a newly registered seller on Amazon? Curious and thinking about opening an Amazon seller account, perhaps? Creating your Amazon storefront is a creative and exciting journey and with the right amount of preparation and knowledge, it can be seamless with several benefits ahead.

While selling online seems to be as simple as creating listings and keeping track of orders, customizing your own Amazon Storefront can make your selling experience even more rewarding. Replacing Amazon Pages, having a storefront can help you stand out from your competitors and build the trust and relationship you want by guiding their first impression with your brand.

To help you get started, we’ll walk you through everything you need to know about creating your own Amazon Storefront using a checklist of items you need to review…

What is an Amazon Storefront?

Curating your Amazon Storefront can help you tell your brand story in a more creative way without the extra fee. In addition to not having any fees to pay, the selling platform also gives you access to customizable layouts which allows you to create the template of which you’ll use to add your store visuals and content in. With this extra design feature, it will feel like a separate online feature while still being on Amazon’s platform. New branding features have been added to the Amazon Storefront such as custom brand links and specified pages for each brand’s product line which also includes the ability to upload HD videos. The custom brands make it easy for Amazon sellers to offer personalized links for their online campaigns which can lead to specific landing pages and product lines on their Amazon Store. 

Who Can Create An Amazon Storefront?

If you haven’t created your Amazon Storefront yet, it’s important that you know that only first and third-party vendors and sellers may be allowed to have access to Amazon Stores. If you have a Vendor account, you will be able to access your Amazon Storefront on Amazon Marketing Services. Remember that separate brands can have their own Amazon Stores.

How Do I Set Up My Amazon Storefront?

Before anything else, you need to enroll in the Amazon Brand Registry Program which can help protect your brand against piracy and build your brand for all your customers to see. The usual waiting time for approval can take 24 hours to a month. Once approved, Amazon will send you a verification code for enrolling in their brand registry program. 

Amazon will review all applications submitted which include contacting the person who registered the trademark. By asking questions, Amazon will decide if your brand meets Amazon’s Brand Registry requirements. The trademark you submit needs to be registered and is an active image or text-based trademark. 

At the moment, Amazon can only accept trademarks registered with the World Intellectual Property Organization (WIPO) and are operating in the following countries: United States, Canada, Mexico, Brazil, European Union, Spain, Germany, France, Italy, United Kingdom, United Arab Emirates, India, Japan, Singapore, and Australia.

Where Do I Find My Amazon Storefront?

Make sure that you are registered in the Amazon Brand Registry 2.0 to create your Amazon Store. Your Amazon Storefront can be accessed in the main navigation bar located at the top of Seller Central’s homepage. 

Elements of an Amazon Storefront

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