I’ve Got Ideas
So you want to start an e-commerce business?
Well, there’s never been a better time. E-commerce is growing fast, and it’s only getting more competitive. You are getting in at a good time.
Even better, it’s easier and cheaper than ever before to get started.
Deciding what to sell is your first step. You will always be at an advantage selling something you know about, so draw upon your own knowledge from your lifestyle. Think about products around your hobbies or things you already use.
Wholesalers and brands often have strict minimum order levels, and you will need to be prepared to invest to buy and store this stock.
If you want to try selling on-line without committing to large amounts of stock, consignment, drop-shipping or retail arbitrage are all options open to you with little to no investment.
Building the Brand
Wherever you sell, you need to make your brand identity clear.
If you are selling on a marketplace, offering great products and giving top standard service, you need customers to know that it is you, and not the marketplace giving them what they want. You need to be building customer loyalty for your business. Customising listings with professional design places your brand centre stage, so is a must for professional sellers looking to grow through marketplace sales.
Only sellers who have access to Amazon’s brand registry can have a custom designed Amazon store, but custom design in eBay listings is shown to improve sales by up to 30% and is available to all levels of seller, right from day one. Custom designed eBay listings do more than just project your brand – they can also incorporate sales boosting features like cross promotion and video in eBay listings.
On your own site, in terms of design, the sky is the limit. Design determines a user’s experience of your site, whether they look around and buy, or click off confused. User experience should be the reasoning for every element in your design, and it’s important that you work with a designer who understands customer behavior and sales funnels. Your marketing efforts will be pointless if you send customers to a site they will never buy from. Skills Mentor offer e-commerce website design for all budgets, created by e-commerce specialist designers with over a decade of experience.