How to Use eCommerce Creatives As Part of Your Amazon DSP Strategy

For many Amazon Brands looking to scale their business, Amazon DSP (Demand-Side Platform) is one of the first places they explore to make that happen. Through Amazon DSP, brands can automate time-consuming tasks such as buying ad placements and measuring their ad campaigns’ performance.

Among the many contributors to a successful campaign, the creatives used for ads create a lasting impression on potential customers, making it important to use creatives that are eye-catching, compliant with Amazon’s policies, and are able to communicate the product’s purpose.

But before launching your Amazon DSP campaigns, it’s important to understand and set your campaign objectives. Every brand will have its own marketing funnel, making it a key factor for brands to define objectives first before venturing into Amazon DSP campaigns.

Basically, brands should assess the major parts of their marketing funnels, specifically:

  • Awareness stage
  • Consideration stage
  • Purchase stage

Every stage of the marketing funnel will always require different actions and approaches, which is why brands need to be specific about planning before launching ad campaigns. Part of the planning process involves the use of various high-quality eCommerce creatives that fit specific audiences and placements.

How Does Amazon Advertising Define eCommerce creatives?

Amazon Advertising’s eCommerce creatives are creative assets that are displayed in numerous regions and placements. These creatives also appear on specific devices depending on the type of ad campaign they’re used for.

For many shoppers, the creatives that a brand uses dictate their products’ quality and uniqueness from other products in the same category. Because of this, many brands strive to keep their creatives compliant, engaging, and best of all, concise.

Here is a list of Amazon eCommerce creatives and brief improvements that you can create to optimize your ad campaigns:

  • Brand Logo for Amazon DSP eCommerce Creatives

When it comes to creating a unique identity for your brand, creating a distinguishable logo is usually the place to start. Having a unique logo can help improve the way customers perceive your brand. It also helps them identify your brand from the rest of the other brands in any niche. Not only should your logo look different from your competitors, but it must also be visually appealing, easy to read, and have different formats for different placements and uses.

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