Category Archives: Uncategorized

The Ultimate Amazon Storefront Checklist and Best Practices

The Ultimate Amazon Storefront Checklist and Best Practices Are you a newly registered seller on Amazon? Curious and thinking about opening an Amazon seller account, perhaps? Creating your Amazon storefront is a creative and exciting journey and with the right amount of preparation and knowledge, it can be seamless with several benefits ahead. While selling online […]

Spending on Amazon Ads for Profit vs. Rank/Visibility

Amazon PPC is an endless game where standing out amongst the competition in the largest global online marketplace means winning. Having an advertising expense of $11 billion back in 2020, Amazon’s ad spend is expected to increase 34% ($2.8 billion) each year. This statistic sheds light on several aspects of the situation such as the […]

How to Use eCommerce Creatives As Part of Your Amazon DSP Strategy

For many Amazon Brands looking to scale their business, Amazon DSP (Demand-Side Platform) is one of the first places they explore to make that happen. Through Amazon DSP, brands can automate time-consuming tasks such as buying ad placements and measuring their ad campaigns’ performance. Among the many contributors to a successful campaign, the creatives used […]

How to Drive Success with Sponsored Display and Amazon DSP Advertising

The advancement of eCommerce technology has allowed advertisers and brands to advertise on Amazon effectively. Among those ways are by advertising through Amazon Sponsored Display and Amazon DSP (Demand-Side Platform). Known for increasing brand visibility, these ad types have respective features that allow brands to stay on top of their game.  While both ad types […]